Requesting a Google listing review is a task that should be part of your sales process, whether it is a product or a service. When a customer is happy, just ask for it . Here is a practical example of something that happened to me recently:
I recently had a water leak in the gallery of my house. The insurance company had to come to dig, find it, fix it, etc. After the whole process, Luis the plumber had a QR on his delivery note and while he was making the report he told me: ' if you can leave us an opinion with the QR we would really appreciate it, it helps us evaluate our work and improve' . The QR was a direct link to the Google listing.
The company has placed a QR code on all delivery notes to request reviews on all the jobs they see fit!
Strategies to get reviews on Google My Business
Depending on the type of business you have, you need a specific type of strategy to get your customers to leave a review. Keep in mind that there will always be customers who :
No matter how happy they are, they won't leave a review.
Bad reviews are inevitable
Don't spend too many resources on a single review
Automate without losing the personal touch
#1 Autopilot
Ideally, reviews should be on autopilot and not require any additional effort in your business process. However, in many cases it does mean spending time to get all those reviews.
What you can do is create an automatic email where you can ask your happy customers for reviews. If you can't convince them with a simple email, you can try a more personal approach.
#2 Personal treatment
If you've already tried using the same automatic email for everyone and you feel that you've gotten few reviews, it's time to go a little further.
You can give a more direct and personal treatment .
A call, for example, can be useful to find out more information about what the customer liked or to get feedback, but also to ask them if they can leave a review if you have noticed that the feedback is positive.
Right after the call, send them an email with a direct link to your Google listing . Don't leave it to chance that the customer will leave a review on Google after the call.
#3 Knowing how to surrender
There are customers who don't know how or don't want to thailand code phone number leave a review, either because they don't have time or because they're not that happy.
There is no point in insisting too much, as more clients and opportunities will come. The last thing we want is to be labeled as persistent or to waste excessive time on a client.
Be creative: A gift in exchange for your review
There are many types of strategies for an e-commerce to get reviews.
A client and I have decided to run a quarterly contest for everyone who leaves a review . The contest is simple: The coolest review wins .
We have received many reviews in a short time and with quality content: Good text and photos of customers in the reviews.
It is true that it is a way to pay per review.
The results are quite positive: 70 reviews, most of them of high quality and with a photo from a customer . The prize is nothing more than a symbolic value of around €50.
For our client, the value of the reviews far outweighs the value of the prize.