A Framework to Create Compelling Product Pages

[robiulhasan]

Select a Capable Personalization Partner - Finally, you want a personalization partner who is capable of incorporating customer data and triggers to create personal, relevant messages. We've written a comprehensive guide on how to select a personalization vendor here.



Buyers decide what and when to buy.

To create successful product pages, we need to understand how prospects make this decision.



The framework we will use is rooted in customer psy cell phone lists for sale chology and builds on the latest findings on how customers actually determine when and what to purchase.

2 Sides of a Value Proposition
Hat tip to Peter Thomson for putting together a fantastic article breaking down how consumers buy, and more importantly, a structured way to think about creating value propositions.

I highly recommend you read his article covering the topic in-depth here.

As a quick summation, he builds on the Value Proposition Canvas created by the team at Stratgyzer.