When designing and developing a website, it is mandatory to comply with usability standards to ensure an ideal user experience.
Usability is the quality measure of the experience of each Internet user, in order to determine and quantify the efficiency of each and every one of the elements that make up a platform. What are the items that we should consider when making a website? Where should they be located? We will explain it in detail below:
Header
Logo: It is usually located at the top left of the website and is linked to the home page.
Search: Located on the right side, it displays Google results.
Menu: This should always be visible and it is recommended to have links to the Home page, About Us, Contact and Blog. It is important to link to a section that has all the information about the company that supports the website, it always generates greater trust in the user.
Top
Adriana's thread: indicates where we are at each moment.
Banner or slider: space where the company's general managers mailing list products, services and competitive advantages are highlighted from a visual point of view.
Content
Title: We will use larger texts, with a color that stands out. It is essential to summarize the content that we will go into more detail later.
Images: These will support the text they accompany or offer certain information, as long as they are of good quality. Remember to use your own images or images whose authors allow their use.
Text: The font should be of a size that is easy to read and a color that contrasts with the background.
Sidebar
Subscription form: remember to request only the necessary data and include links to the legal texts.
Latest posts: plugin or widget with the latest blog posts.
Share buttons: icons from different social networks so that users can easily share on their profiles.
Footer
Site map: links to the most prominent sections of the website.
Contact: Contact information, phone number, email and link to the Contact page.
Networks: links to social profiles.
Footer: legal texts, address, copyright and links to the sections.
To have an optimized website that pleases Google and the most important search engines, you need to have an organized and easy-to-navigate website. It is also important to ensure that any site, regardless of its nature, is useful, usable, desirable, findable, accessible, credible, and contains valuable and original content.