Primarily targets online audiences, often younger demographics

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Target Audience


Targets a broader audience, including online and offline users across various age groups and locations.

Examples of Offline Digital Marketing

None, as it’s limited to online methods.

Digital billboards, in-store digital displa chile phone number example ys, SMS marketing, and TV/radio ads fall under digital marketing.

Best Suited For

Businesses focusing on web-only presence and e-commerce.

Businesses aiming for omnichannel marketing to reach users across multiple digital touchpoints.

Digital Marketing Syllabus
The Basics of Marketing

The marketing mix (4 Ps), customer segmentation, positioning, branding, and other fundamental ideas are covered in the Basics of Marketing course of study. The basis for understanding customer behaviour and marketing psychology is set out in this subject, which also offers insight into how traditional and digital marketing work together to accomplish larger corporate objectives.