Web design and SEO positioning: a difficult combination?

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One of the most necessary pairs to lead a website to success in recent years is web design and SEO . Although these two disciplines have little to do with each other, the truth is that they can feed off each other, improving the final result, the website, enormously.

Although there will be web projects that do not include organic positioning in their online marketing strategy, something that is becoming less common, in those portals where SEO has to be one of the main traffic channels, working together on these two areas will be imperative. And even more so if we are dealing with an e-commerce with thousands of products or a directory with hundreds of profiles.

Let's review the key points when combining the efforts of SEO and web design to ensure that a web project meets the objectives of both.

Where should SEO and web design meet?
The ideal time would be during the initial planning of a new website . Before starting to design, studying different SEO variables related to the sector to which the website is oriented will provide valuable insights to the web design greece telegram data team. For example, which pages to create or which to prioritize at a visual level and in terms of links.

This way, the web designer will have all the necessary information that affects organic positioning before starting his work.

Although this would be an optimal point for SEO and web design to benefit from each other, the reality is not always so perfect. In many cases, the role of SEO will not be taken into account until the web design has already been defined or implemented in production. In these cases, it will be necessary to review and adapt the visual section of the website and introduce the necessary changes for its SEO optimization.

Website structure
As we mentioned above, SEO can provide very valuable information when defining the structure of a new website . From which elements should be highlighted in the navigation menu to which links and content should be present on the main page.

Type of content
By analyzing the keywords in the sector, SEO can determine what type of content will be necessary to respond to user queries in the most appropriate way.

For example, if we prepare a recipe portal, most queries related to this sector are along the lines of “how to make cheesecake step by step”. The user’s intention with this search is to find information about the recipe in list format. We can transfer this information to the web design team so that they can take it into account when defining the visual structure of this type of content.