A preview of the draft will appear

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(5) Create your ad! If, like us, you create ads in News Feed, you can choose to boost an existing post or create a "new unpublished post," which will only be shown to those you advertise to.

on the right. There's currently no way to edit drafts, so plan your content ahead of time.

Pro tip: If your campaign is going well and you want to repeat it, it's better to duplicate the campaign and its component ads than to create everything from scratch. Not only will you save time, but the ads will "remember" the engagement they generated.

(6) Select where you want your ad to appear. Make sure to select only "News Feed" if you created a Page Post ad so that your ad doesn't appear in the right-hand bar with only the first few words of the Page Post ad text.

(7) Target your custom or lookalike audience! In the "Audience" tab, select "Advanced." When you start typing, Facebook will offer a drop-down list of audiences you can include. When targeting lookalike audiences to find new customers, be sure to exclude your custom audiences from existing customers.