Instagram for Top of Funnel Marketing

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Now let's move on to Muriel Touati, a French coach who helps consultants, coaches, and home-based entrepreneurs gain online visibility through her online program: Visibility Accelerator.

Despite her 772 followers, Muriel often notices people joining her email list, signing up for webinars, and even booking 30-minute strategy calls directly from her Instagram account.

One trick that worked well for her is adding a link to a website in her bio that belarus phone number data people can click on to get free information. She links this link to a description of her services and offerings.

She primarily uses Reels and remixes to grow her audience, while Stories and Lives are used to connect with her followers on a regular basis.

Direct messaging is also an important part of Muriel's strategy. She even sends her audience a short video via private message.



For her, Instagram is the top of the funnel or the first point of contact.

Then, she uses other means, such as emails, webinars, and strategic calls, to warm up her audience and convert them into customers.

But traffic and followers don't equal sales.
A million followers or people clicking through to a website or signing up to an email list are only useful if they convert into customers.

People who sign up for an email list because they typed a search term into Google will behave differently than those who come from other media.

So, one piece of advice I gave Muriel during the interview was to send people from Instagram to a separate landing page. That way, when they convert to customers, we can see which traffic source converts better. Maybe YouTube converts better for some people. And some might want to put more effort into it.

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If we look at some of the videos on Muriel's profile, they don't get many views.



But if you look at her Reels, you can see that they've gotten more views, including one video that reached 16,000 views.

Reels seem to be Instagram's answer to TikTok, by the way.



But this video had few views at first. It was only over time that it started to get more and more views. So it's important to be patient and not judge quickly. Don't sound the alarm by thinking that some marketing efforts aren't working.

Le contenu peut être un jeu de chiffres. Et un élément de contenu ou une vidéo peut tout simplement être plus populaire que les autres. D’où l’importance d’avoir un contenu régulier. Mais on ne peut pas savoir à l’avance lequel aura le plus de succès.