Posting Ads on Twitter: A Step-by-Step Guide

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1. Set up your Twitter Ads account
If you've never run ads on Twitter before, you'll need to start by setting up a Twitter Ads account. Log in to your Twitter account, then go to ads.Twitter.com . Enter your country and time zone, then click Get Started .

And there you have it! You now have a Twitter Ads account. Let's move on to creating your first ad campaign.

2. Choose your goal
Twitter ad campaigns are based on specific business goals. To begin, you canada phone number data need to set goals to achieve with your Twitter ads. Think carefully about this, as the campaign objective you select determines the types of engagements and actions you'll be charged for.

Before you continue, choose relevant social media goals and set even more specific goals for this Twitter ad campaign.

Choose from the following lenses:

Awareness: You want as many people as possible to see your Promoted Tweet. You are billed per 1,000 impressions.
Tweet Engagements: You want to maximize engagement with your Promoted Tweets. You're charged per engagement for all types of engagements (retweets, replies, etc.), but only for each user's first engagement.
Followers: You want to grow your audience on Twitter. You're charged for each new follower, but not for other engagements (e.g., retweets and likes).
Website clicks or conversions: You want users to land on your website and make a purchase. You are charged per click.
App installs: You want people to install your app. You are charged for each app install.
App re-engagements: You want users who already have your app to open and use it. You are charged for each click on the app.
Sponsored Video Views: You want users to watch your videos or GIFs. You are charged for each video view.
In-stream (pre-roll) video views: You want to play a short video at the beginning of premium content from Twitter partners. You are charged for each video view.
When you open Twitter Ads Manager, you must first choose your Twitter campaign objective.



Click on the goal you want to achieve with your campaign.

You will then be redirected to the campaign creation page, where you can rename your campaign, choose your payment method (debit or credit card), set your campaign budget and the launch date of your campaign (immediate or scheduled in advance).

On this page, you can set the total amount you're willing to pay for your entire campaign, the maximum amount you're willing to pay per day, or both. You'll determine specific bid amounts in a later step.

Once you have made your choice, click Next.

3. Set your ad group and bid
You're now on your ad group creation page. First of all, it's important to note that an ad group is a subcategory of a campaign. For your first Twitter Ads campaign, we recommend limiting yourself to one ad group. As you become more comfortable with Twitter ads, you can split your campaign to target multiple audiences, use multiple ads, or experiment with different budgets and display times.