How does the TikTok algorithm work?

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First, it's important to note that TikTok looks a little different than Facebook or Instagram. There, users scroll through a homepage that primarily displays posts from user profiles and pages they follow, plus ads and recommendations.

TikTok, on the other hand, works with different playlists, which are always visible at the top and can be accessed by swiping or clicking on them. When you open the app, a video from the "For You" playlist automatically plays. This can be a video from a followed channel, but it doesn't have to be. By swiping left, the user is then taken to the channel and can follow it. Swiping up takes you to the next video.


What pushes the TikTok algorithm?
The "For You" page, which users see first when opening the app, is therefore the nigeria phone number data focus when it comes to the TikTok algorithm. It is designed according to the preferences of each individual user.

While other social media platforms tend to keep their algorithms under wraps, TikTok is very open about them. On the " TikTok's Recommendation System Explained " page and in the Help Center, users learn how the TikTok algorithm works. TikTok refers to "signals," "factors," and "probabilities" that influence the algorithm. These signals and factors include:

Interactions, i.e. watching, liking, sharing and favorite videos
follow a creator
Marking the video as “interesting” or “not interesting”
Time the user watches the video – and whether he watches it to the end
Region in which the user is active
Language setting and operating system of the user's mobile phone
Creator's language setting
Length of the video
Music/Soundtrack
Friends
Video information: subtitles, sounds, number of video views
Hashtags and “content preferences” that the user may have set
These are the key factors that the TikTok algorithm uses to calculate a probability score—that is, the likelihood that the user will like and interact with similar content. TikTok compiles the "For You" page from these similar videos and the videos of TikTokers the user already follows.