During the audit, we analyzed competitors' pages, collected a semantic core with important queries, and drew up a technical task for writing texts. First, we selected two hundred priority pages for description and gave them to copywriters. This also helped stop the decline in traffic.
Subsequently, the prepared content plan for the site was expanded and adapted to the launched subdomains.
Promotion of custom furniture
One of the client's areas of work is custom-made furniture. To promote line data this area, we have prepared:
Recommendations for page content. We have allocated separate pages for the types of furniture that are most often made to order, such as living rooms.
Semantic core.
H1, title and description tags for pages.
In general, the promotion of custom-made furniture was built according to the usual scheme: analyze competitors and understand what is needed on the pages; select pages for popular queries and prepare descriptions for them.