Disadvantages of an agency

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Loss of control: For an agency to work effectively, it's important to grant it a certain degree of decision-making freedom. However, this also means giving up control over your marketing activities. Having an external partner develop a strategy for your company also carries risks. For example, the ads placed might not meet your expectations.
Agency management and communication effort: As external service providers, agencies are not part of your internal calls and must be kept up to date on important company events. Feedback loops and intensive consultations are often turkey phone number data necessary, especially at the beginning of a collaboration, as the agency must first develop an understanding of your brand, CI, etc. This requires a certain amount of communication effort and can also lead to delays, as the agency also serves other clients besides you.
Not all agencies are created equal: By working with an agency, you become dependent on its performance. It all depends on the agency's standards: Does it understand your needs? Does it integrate into your team? Does it provide holistic consulting? How deeply does the agency live and understand your brand? If an agency fails to deliver on its promised quality, it could negatively impact your marketing results.
Important points for your decision
Consider costs comprehensively: For many companies, costs are a key factor in deciding whether to hire an agency or not. To make a meaningful comparison between an in-house and an agency, it's crucial to consider hidden employee costs like social security or office equipment. You should also consider what a perfect performance marketing team would look like. For sustainable performance success, you need at least one or two advanced performance marketers (social & search ads), as well as an ad creative designer. Furthermore, UGC managers, who source native content from creators, are now an important component for social ads, as is expertise in data science. All of these specialists are usually part of an agency's interdisciplinary team. Hiring them in-house, however, could be more expensive than the agency's costs. The alternative is to hire the classic one-man/woman show, but this option rarely brings companies significant performance marketing success.
Set priorities: When deciding whether to implement topics internally or externally, the question always comes into play: Is this a task that an in-house marketing employee from within your company should or should not be performing? Tasks related to brand and product are difficult to outsource. However, certain marketing activities are. So always ask yourself how you can most effectively utilize your in-house employees and what you should best pay them for.