Media advertising is another very effective promotion channel. It is aimed at building brand awareness, creating a positive image of the company and a loyal attitude of the audience. This is a long-term type of promotion that does not aim to directly stimulate sales.
Media advertising includes YouTube videos, banners and text and line data graphic ads in the media, social networks and on various Internet platforms, outdoor and indoor advertising. It covers a wide audience and promotes repeated contact with the brand. This creates a stable associative connection between the company and its values, quality of goods/services.
A well-planned media campaign increases brand awareness, strengthens its reputation, and creates a positive image. And this is subsequently converted into sales, even if the advertising does not directly stimulate the purchase.