The acquisition source indicates what channels website visitors came from, such as organic Google searches, direct traffic, or social mia. Acquisition metrics provide insights into which marketing channels drive traffic to your website. When you know which channels are most effective in reaching your audience, you can focus your marketing efforts on those channels.
6. Engagement Rate
The engagement rate is the percentage of south africa whatsapp number data 5 million engag sessions on your website or app. An engag session is any session that:
Lasts at least 10 seconds
Has at least one conversion event
The engagement rate is calculat by dividing the number of engag sessions by the total number of sessions over a specifi time and multiplying by 100.
7. Average Engagement Time
The average time a browser engages with your website is call the average engagement time. With GA4, you can identify when these users actively engage with your site.