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Overcomplicating the returns process can lead to customer frustration and damage brand reputation while getting it right with a positive returns experience can help increase the likelihood of consumers shopping with a retailer again. But executing a seamless returns process is no small feat especially during a post-holiday period characterized by record-breaking volumes. Read more: of us online merchants want one-click checkout solutions building customer loyalty through returns a frictionless returns process has become as critical to customer retention as fast shipping.

Increasingly this positions the holiday returns season as macedonia cell phone number list not merely a logistical hurdle but a litmus test for a retailers ability to deliver on its brand promise. Consumers shopping directly from retailers are disproportionately likely to factor in how easy and convenient a given merchants return and refund procedures are when shopping from a retailers website or app according to the pymnts intelligence and adobe collaboration the online features driving consumers to shop with brands retailers or marketplaces.

In one novel example of brand building azechi foods company ltd. A japanese wholesaler of popcorn uses its own edible popcorn products as a replacement for conventional packaging materials like cardboard and styrofoam. But beyond fun campaigns and stunts it is technology that is playing an increasingly pivotal role in redefining how retailers approach returns. Innovations like blockchain-based item tracking could provide unprecedented visibility into the returns journey benefiting both retailers and customers.