Tools and techniques used to track performance:

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Google Analytics : This free tool offers detailed insights into website traffic, traffic sources, user behavior, conversions, and more.
Google Search Console : Provides information about how Google crawls, indexes, and displays a website's pages in search results.
SEMrush or Ahrefs : These platforms offer SEO analysis, keyword tracking, backlink analysis, and competitor insights.
Hotjar or Crazy Egg : These behavioral analytics tools offer heat maps, session recordings, and surveys to understand how users interact with a website.
Facebook Insights , Twitter Analytics , and other anhui mobile number database social media tools : These tools provide data on post performance, engagement, reach, and audience demographics.
HubSpot or Google Data Studio : These platforms allow for the creation of custom dashboards that combine data from multiple sources for a comprehensive view of performance.
UTM Tracking : By adding UTM parameters to URLs, brands can track the performance of specific campaigns and understand which channels and tactics are driving traffic and conversions.
A/B Testing : Tools like Optimizely or Google Optimize allow brands to test different versions of a page or element to determine which is most effective.