the B2C marketing protocol

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The term “B2C” is an acronym for the expression “business to consumer” and describes the business model between a company and its consumers.

Therefore, the B2C marketing protocol aims to create the right strategies and tools to increase consumer interest in the services or products that the parent company and its affiliates offer.

Let's see together who deals with it and why it is important in the dentist data franchising market.

Who should manage marketing in a franchise network?
Who should manage marketing in a franchise network?

One of the main mistakes we have seen many franchise networks make is making the wrong choices about who should manage their marketing activities.

In most cases, in fact, many franchisors decide to let individual affiliates manage all marketing activities or take care of all the work.