What is a trademark and what can be registered?

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To better understand the topic of trademark registration in franchising, we interviewed the lawyer Massimo Lucantoni, a specialist in the sector.

Thanks to the lawyer Lucantoni we discovered how a Brand can protect its trademark making it unique and recognized.

Did you know that you can protect your trademark by registering it?

If the answer is no, read what I'm about to tell you...

Nowadays, a business that wants to carry out a franchising project advertising data must absolutely protect its trademark by registering it.

If registration does not occur, you risk running into potential counterfeiters who will take advantage of your image.

Let's see together, therefore, what are the steps to follow, defining first of all what a trademark is and what can be registered.

What is a trademark and what can be registered?