The protagonists of the franchise

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Definition of franchising
The Treccani Encyclopedia gives the following definition of the word franchising: " In economic language, a system of collaboration between a producer, or in any case an offerer, of goods or services (called franchisor ‹frä′nčai∫ë›) and a distributor (franchisee‹frä′nčai∫ii›), based on a contract according to which the former grants to the latter the right (franchise ‹frä′nčai∫›) to exploit, under certain conditions and upon payment of a set sum, patents, trademarks, name, sign, or even a simple formula or a commercial secret belonging to him. The system (of old American origin, but spread internationally starting from the Second World War especially in the hotel, restaurant and retail distribution sectors) comes in many varieties of types and categories, but in all cases it establishes a relationship between a producer or service company or wholesaler on one side and distributor on the other (never between wholesaler and wholesaler) ”.


The protagonists of the franchise are two:

The franchisor , or affiliate: the entrepreneur who has zalo data created his own brand and distribution system (franchising) and who, by ceding his franchising know-how to others , takes on the task of controlling and coordinating the functioning of the system's sales outlets, operating on the market under the same brand. The franchisor is the owner of products or services that he grants to the affiliate to market them using his own distinctive signs, his own know-how and his own assistance.