First step: the “Zero Moment Of Truth” or the appeal to the perceived image of the brand

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digital marketing strategy

Since the arrival of digital, consumers turn to the Internet when they begin their purchasing process : at this stage they search for a product, service or any information before making a purchasing decision .

During the "zero moment of truth," many afghanistan mobile database users conduct online research, gather information, compare purchasing alternatives, and place great importance on consumer comments and ratings to guide their choices. According to a TNS study, "Digital Life" in its Curation2Web publication in 2016, a majority of them claim that these opinions are even the main driver of their purchasing decision.

What should be done at this stage to deliver a satisfactory customer experience?

To be top of mind for your consumers, it is important to build their trust in your brand . To do this, you will need to develop a real strategy combining inbound and outbound marketing .

Concretely, you need to attract your prospects to your website. To do this, you should:

Conduct a keyword study
upstream to determine the most frequently typed queries by your targets and thus define their interests. This first step is essential to increase your visibility and positioning in the most sought-after segments of your sector of activity .
Use your blog
It can be your firstcontent creation tool. Be careful: it is not enough to create content putting your services at the center of the articles. Todevelop an expert image and a feeling of trust, make sure to place the interests of your targets at the heart of the objectives of creating the blog.
By establishing such a blogging strategy,your positioning in search engines will be rewardedand at best,traffic to your website will increase. Also, it will be essential torelay your content by promoting it on social networks(LinkedIn, Facebook, Instagram, Twitter, etc.) in a way adapted to the behavior and life cycle of your target.
Consider paid SEO
Alongside natural SEO ispaid SEO(known as Search Engine Advertising).Developing these campaigns also helps generate traffic to a website. Unlike SEO, it is a short-term strategy that allows for faster lead acquisition.
The usefulness oflaunching Adwords or SEA campaignsallows you to protect yourself over time in terms of SEO on search engines thanks to its short-term effectiveness. They therefore allow you to generate leads quickly and thusobtain results quickly. It is another way, just like SEO, to bring traffic to your website.