Building a Website: 2 Essential Ingredients for Building a Website That Sells

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Creating a website has become within the reach of many today. The bar has been raised so that by specializing and focusing on specific aspects it is possible to create websites that work well. In this article we talk about 2 fundamental ingredients needed to understand how to structure a website.
TABLE OF CONTENTS
Before creating a website, let's talk about the intersection between supply and demand
How to get your customer's attention.
1. Identify the problem
2. Offer the right solution.
Today, creating a website has become technically quite simple, but perhaps only a few know the concepts necessary to make it perform at its best and therefore convert.

Selling is an art and you probably already know it better than many others, so you certainly know that to close a transaction you must be able to match demand with your supply.

And even before talking about price, which must be in line whatsapp number list with the customer's expectations, it is necessary that the latter can understand exactly what he gets by purchasing your product or service.

Before creating a website, let's talk about the intersection between supply and demand
In the intersection of supply and demand, the price is only one part of the transaction because in fact the meeting point is reached when one manages to "offer the right solution to a specific problem".

The sale is made not only on price but whether the product or service you are selling solves a specific problem or desire of the buyer.

So the main ingredients for creating a winning website are 2:

Identify the problem;
Offer the right solution.
How to get your customer's attention.
Identifying the problem of your potential customers mainly means being able to attract their attention. The art of selling then focuses on the ability to satisfy the needs and especially the wishes of our customers.

Purchasing is not always rational and often depends on a more or less expressed desire (conscious demand or latent demand) that we must be able to identify and therefore offer.

The ability to sell is then in being able to identify not only what our customers are looking for, but above all what they actually need, proposing the solution that can best satisfy them.

In the initial phase of the sale, which may be for example the landing on your website, your communication must be ad hoc to identify the problem of your potential customers so that it becomes possible to attract their attention and at that point focus on the solution to offer.

1. Identify the problem
Not all your customers are the same and not all have the same problem to solve. Therefore, starting from the service or product you offer, it becomes necessary to impersonate the different types of customers you may have.

The product or service you sell is actually different depending on the type of customer you find.

For example, if you were a dentist, you might find several different types of clients:

who has a sudden abscess
who needs to whiten their teeth
a parent who has to have their child fitted with braces
a person who has broken a tooth
an elderly man who needs a full set of dentures
etc.
Every client has a different problem so saying that you offer the service of teeth repair, cleaning, teeth straightening and denture making is pretty general and does not put you in the position of an expert for that service.

In fact, an advertisement “that simply lists your services” does not easily create that meeting point between supply and demand because it cannot develop that trust that leads the customer to choose your dental practice rather than the one indicated by a friend or relative.

As mentioned in the article on brand positioning , to get a better result you should plan specific pages for each type of problem that should be developed according to the premium website scheme .

Website Creation - From Problem to Solution

2. Offer the right solution.
The second ingredient is to be able to offer the right solution to your customer, but to do so he must know you better and trust you.

You must therefore be able to speak to the target person (putting yourself in the shoes of your typical customer) and then respond by offering the solution through some techniques that can increase interest in your product/service, eliminating any potential doubts that may arise.

In order to make your site more interesting to your customer, it is important to immediately locate the right and in-depth solution to that specific problem. To do this, you must speak to the target person by offering them exactly what they need.

Typically, the potential customer searches for the service or product on Google and the search engine will bring up the exact page if it contains the correct keywords, the right phrases and good accompanying SEO.

The best way to do this on a website is to create a dedicated page for each service (called a landing page ) on which you can insert all your specific cards to convert the customer and induce him to purchase or contact you.

These two ingredients are in fact the basic principles that must then be developed and integrated with other functions, but it is important to know that without the meeting of intents between supply and demand it becomes much more complex to be effective in your marketing actions.

In the next step, we will talk about the importance of the Google My Business page for local businesses . If you have a localized business, offer a local service (neighborhood, city, province) or if you are a professional, having a managed Google My Business page is essential, so I recommend you read the following article “ Google My Business and Google Maps: the importance of Local SEO ”.