Website indexing is how we tell search engines exactly what our content is about.
Imagine that your company’s new website has just been created. The phone number library content was created based on an informed digital strategy. The texts and images are optimized for SEO. The design took into account essential factors such as user experience and everything was developed to be web responsive.
Everything is ready. An idyllic scenario, right? But there's one last check on your to-do list: website indexing.
In order for this new website to reach the top of the results pages – the SERP – its content needs to be analyzed, categorized and indexed by search engines like Google. This is the process we call website indexing.
It is through this indexing of websites that users reach you, after searching for certain ones.
keywords
that you used to create the SEO strategy.
It is in this process that your organic traffic increases and, therefore, your results increase.
In this article, we will explain how everything is done, as well as share the advantages and importance of website indexing as a fundamental process for your digital success.
But before we move on to “how it works”, let’s look at what website indexing is exactly.
What is website indexing?
Website indexing is the process by which search engines create an index of all web addresses.
You read that right: from all web addresses. As you can imagine, this is a herculean task, only possible thanks to the power of automation and algorithms, such as Google's algorithm. But we'll get to that later.
This list lists all the topics and themes that each website is dedicated to. This is also why using keywords is essential for the success of your business.
For users to feel satisfied with the information – the answers – given by the search engine to the questions they ask, the results presented must be in accordance with the searches carried out.
For this to be the case and for a user who searches for “
Digital Marketing
” Don’t come across a website that sells bicycles, the process of indexing websites by search engines takes place.
In other words, search engines like Google search engine need to analyze your content one by one and associate it with your business keywords.
These keywords are then categorized and indexed accordingly. Then, when a user anywhere in the world searches for a particular topic, the results they are shown are based on the results generated by the website indexing.
We said that this is only possible thanks to algorithms and automation . These algorithms have a name: web crawlers. It is thanks to them that website indexing works.