Mistake #4: Not Bidding on Your Own Brand

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A common mistake made by Google Ads advertisers is not bidding on their own branded keywords. Bidding on branded keywords not only increases conversions, but also increases brand value. According to a study by Loyalty360 , 66% of US consumers are willing to pay more for a brand that delivers a positive customer experience. This highlights the importance of consistently delivering a positive customer experience and increasing brand value through both SEO and PPC advertising.

Bidding on branded keywords prevents competitors from telegram data
hijacking your brand and strengthens your brand. It’s important to remember that if you don’t bid on your own brand, your competitors can take advantage of this opportunity. This can drive potential customers and visitors to their sites. The beauty of bidding on your own brand is that you can often get a lot of targeted clicks and visitors to your landing page even with a very low bid.

Reducing customer turnover is another important aspect of advertising on branded keywords. According to Econsultancy, the probability of selling to potential customers is 5-20%, while the probability of selling to existing customers is 60-70%. This means that bidding on branded keywords can increase revenue for businesses by increasing customer loyalty and retention.

As a pro tip, it’s important to aim for the top when bidding on your own brand name. People searching for your brand are the most targeted visitors you can ever get. Instead of settling for low bids, increase your bid to stay at the top and get the most clicks. Investing in branded search terms often yields high conversion rates and strengthens your business’s online presence.