Today we discover what a marketing funnel is and why it is so important to acquire customers and earn more

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Imagine a carefree user surfing the Internet on his smartphone.

At some point, he ends up on your site and gets caught up in your funnel and lands right in there.

He is interested in knowing your content and leaves his email.

This way he becomes a lead (contact) .

Time passes and periodically he receives your accurate mobile phone number list updates that he reads calmly in bed at night or in the morning on the subway.

He is increasingly interested in what you have to offer him.

Then, finally, day X arrives, the day you send him a marketing email about a problem he has and just can't seem to solve.

He reads it, thinks about it and finally decides to purchase your product/service.

This way he becomes your customer.

And if what he buys is a quality product/service, this new customer will become loyal and will contribute in part to increasing your brand, because he will tell all his friends how good he was with you.

Imagine… you can do it! How? All you need is an effective marketing funnel.

What is a marketing funnel?
The marketing funnel is a funnel-shaped path capable of transforming users from unknown people into loyal customers, ready to purchase products/services from your company.

In the logic of the funnel, you start from a broad base and end with a targeted selection of people who are really interested in your product/service.

But what are the essential steps to take to create an effective funnel?

Outbound Marketing: The First Step
Funnel marketing is an essential choice for some commercial realities, especially for those who have the possibility of selling products or services online.

It all starts with something small: a blog post, a Facebook post, or a YouTube video.

The user passes by there by chance, perhaps while looking for other content.

He likes your words, he decides to like your post, but he wants to know more, he wants to stay updated and so he likes your page and decides to mark you among the “show first”.