Email Marketing and Year-End Predictions

[mdabuhasan]

Everyone knows that during this period there are plenty of predictions, horoscopes and conjectures for the new year that is now upon us. Bancomail could not be outdone, so we have collected some information that we thought was worthy of note.

Let's start with the survey conducted by the American StrongMail, which shows that more than half of the marketers interviewed plan to increase their budget for Email Marketing and that 65% will further focus on integration with Social Media.

According to Message Systems, companies whatsapp number list lwill continue to invest in Email Marketing because it is still the most widespread and effective system, as it is confirmed as the channel that generates the highest ROI .

The American marketing agency Hubspot among its predictions claims that Email Marketing will increasingly move towards mobile. In addition, traditional campaigns will gradually be replaced by increasingly personalized sendings and with diversified content depending on the user. All this because the trend that is advancing is that of "real-time" marketing, according to which customers interact with brands instantly on sites, social media and other channels.

On the same wavelength are also the hypotheses of Silverpop , which defines 2013 as the year of the customer. In this perspective, contents acquire an increasing importance, needing to be connected to the history and behavior of each user (in fact, this is not only true for B2C).

Others then emphasize the development of remarketing and retargeting practices, both through automatic emails and with campaigns dedicated to customer loyalty.

It seems that the keywords for 2013 will be profiling, content and integration , what do you think?