It's a great idea to include your product's selling points in your meta description, as this is more likely to attract potential customers.
Here is a great example of a meta description for a product page:
In this example, we can see the meta description for Isaac's Baladin beer. You can immediately see that the product and keyword are mentioned in the meta description, which is great for SEO optimization.
Immediately after, useful information is listed to help you understand the product: color, flavor, spiciness... in short, everything that might interest a user looking for a beer.
Whether you’re writing a meta description for your store’s homepage or a top-selling products page, you can use these examples for inspiration.
Note: If you haven’t created meta descriptions for your web pages france email list yet, don’t worry – Google automatically creates one for each page.
Meta descriptions created using Google’s algorithm will simply use the text already on your page.
While using these automatically generated meta descriptions may be sufficient, your job as an ecommerce owner is to make sure your store stands out from the crowd.
Craft your meta descriptions with care and you will be able to increase your CTR and further optimize your page for a specific keyword.
Meta description preview tools
A meta description preview tool lets you see how your snippet will appear on a SERP before publishing the page. If you are looking to improve your web page’s SEO, these tools are essential.
Here are some free meta description preview tools you can use to refine your snippets.
Portent
portent meta description preview
Portent has created a simple meta description preview tool that you can easily use to view and refine your page’s meta descriptions. When using this tool, you will need to enter your title tag, meta description, URL, and any keywords you are trying to optimize. Once you provide this information, you will be given a visual of how your page appears on a SERP.
meta description seo product example
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