Omnichannel Lead Nurturing System

[mdabuhasan]

1. Lead Scoring Framework
Hot Lead: Viewed 5+ listings + requested tour → Call within 15 minutes

Warm Lead: Downloaded guide → 3-email nurture sequence

Cold Lead: Only visited homepage → Retargeting ads

2. Automated Follow-Up Workflows
B2C Example:

Day 1: "Thanks for your home vnpay database valuation request" (email)

Day 3: "Here are 3 similar homes just listed" (SMS)

Day 7: "Can we schedule a quick call?" (personalized video)

B2B Example:

Week 1: Send market whitepaper

Week 3: Invite to investor webinar

Week 6: Offer off-market deal preview

3. Conversion Optimization
A/B Test: Lead form placement (pop-up vs. sidebar)

AI Chatbots: Qualify leads before human contact

Video Testimonials: Increase trust with past client stories