Likewise, welcome emails benefit from having much higher open rates.
Posted: Mon Dec 23, 2024 4:02 am
While studies vary, some place welcome email open rates at 50%! In our own study, we consistently found triggered emails (including welcome emails) perform.
In fact, for the past five years, we've seen average conversion rates from triggered email campaigns exceed 15%!
3. Welcome emails keeps you out of spam folders
List hygiene is imperative for brands that want to use email cell phone database as a marketing channel.
Keeping the contact list engaged aids in keeping your emails out of spam folders. Welcome emails allow you to quickly identify accounts that have incorrect addresses.
Welcome email series best practices: How to create a successful campaign
Below, we explore best practices for your welcome series.
Like other triggered email campaigns, welcome series emails need to be personalized. A personalized email is sent at the right time and carries a relevant message to the reader.
1. Send an opt-in confirmation immediately
The first email in a welcome email series ought to be an immediate auto-triggered email on sign up.
This allows you to confirm opt-in immediately.
In fact, for the past five years, we've seen average conversion rates from triggered email campaigns exceed 15%!
3. Welcome emails keeps you out of spam folders
List hygiene is imperative for brands that want to use email cell phone database as a marketing channel.
Keeping the contact list engaged aids in keeping your emails out of spam folders. Welcome emails allow you to quickly identify accounts that have incorrect addresses.
Welcome email series best practices: How to create a successful campaign
Below, we explore best practices for your welcome series.
Like other triggered email campaigns, welcome series emails need to be personalized. A personalized email is sent at the right time and carries a relevant message to the reader.
1. Send an opt-in confirmation immediately
The first email in a welcome email series ought to be an immediate auto-triggered email on sign up.
This allows you to confirm opt-in immediately.