Now we move on to online advertising, starting with paid ads.
PPC stands for Pay Per Click and there are many advertising networks available for this. The best known are Google Ads and Facebook Ads, although there are many other smaller networks, some focused on specific sectors.
Simply put, PPC advertising is about placing ads and paying when a user clicks on them. You can acquire customers with Google Ads by sending your visitors to a lead generation form and collecting their data, then offering your services.
Depending on the ad you want to run, the cost may be higher or lower - there are several factors, but the most important is the competition you have. An example of this is Google Ads: you can run an ad for certain searches (for example: "cheap shoes"), but the price will depend on the number of advertisers bidding on the same search.
The great advantage of PPC advertising is that you can adjust your budget and target your ideal customers. Some tips to boost your advertising strategy:
Start with small amounts and gradually increase your investment.
Focus on a specific type of client, the more specific the better
Aim your ads at a landing page made specifically for that purpose
Blogging and organic positioning
If on the one hand you can pay to attract customers from day one, you can also opt for the slow and organic route.
Organic positioning (aka SEO) is about getting your thailand code number website to the top of Google's rankings. This takes time - it's about creating content that naturally attracts visitors and then offering them your products.
SEO has many advantages for long-term customer acquisition. You are no longer an ad that disappears, you are now publishing permanent, quality content. And that will give you a brand and prestige that will get you more sales.
Large companies invest a lot in one-off advertising, but they also spend time on branding, positioning and reputation campaigns. In other words, they want to be a renowned company.
Are you thinking about attracting customers with your website? Here are some tips:
Start writing valuable and useful content on a blog
Capture subscribers with capture forms
Write to your ideal client, solve their problems