Basic behavioral customer data
Posted: Mon Dec 23, 2024 4:12 am
Behavioral data is the highest signal customer data a brand can gather. It demonstrates a customer's intent more than other types of data, and is crucial to analysis techniques like behavioral segmentation and eCommerce cohort analysis.
Basic behavioral data refers to typical actions a customer takes on an eCommerce site. This includes actions like viewing an item, adding an item to a cart, removing an item from a cart, and completing a pu cell phone directory india rchase.
Above is an example cohort analysis dashboard, which combines basic behavioral customer data by customers who made their first purchase in a certain month. Cohort analysis allows brands to make better assessments of LTV, payback periods, and helps in resource allocation.
3. Checkout customer data behaviors
Shopping cart abandonment remains a significant issue in eCommerce. The average cart abandonment across industries is a staggering 78.65%.
This makes the checkout process the highest ROI opportunity for brands to collect customer data around. Brands should look at when the checkout process was started, which checkout steps are completed, if customers entered a payment method, and ultimately if an order was completed or abandoned. From this data, a customer data platform can trigger cart abandonment campaigns to recover sales.
Thrive Market Logo and Copy Abandoned Cart Email Example
There are many ways to recover sales with cart abandon
Basic behavioral data refers to typical actions a customer takes on an eCommerce site. This includes actions like viewing an item, adding an item to a cart, removing an item from a cart, and completing a pu cell phone directory india rchase.
Above is an example cohort analysis dashboard, which combines basic behavioral customer data by customers who made their first purchase in a certain month. Cohort analysis allows brands to make better assessments of LTV, payback periods, and helps in resource allocation.
3. Checkout customer data behaviors
Shopping cart abandonment remains a significant issue in eCommerce. The average cart abandonment across industries is a staggering 78.65%.
This makes the checkout process the highest ROI opportunity for brands to collect customer data around. Brands should look at when the checkout process was started, which checkout steps are completed, if customers entered a payment method, and ultimately if an order was completed or abandoned. From this data, a customer data platform can trigger cart abandonment campaigns to recover sales.
Thrive Market Logo and Copy Abandoned Cart Email Example
There are many ways to recover sales with cart abandon