For a mobile or tablet application to be successful, it depends almost entirely on the strategy we use. We must take into account conceptualization, design, distribution and marketing, elements that must be taken into account to carry out a successful APP.
Conceptualization
An original idea: a creative concept can be synonymous with success; if the general managers email list needs of users are taken into account and the market is researched beforehand.
Purpose: How to stand out in a world where there are millions of different applications with the same function? With creativity! We must try to make our application efficient, fast and have something that makes it attractive to users, while solving or at least easing the problems that they may have.
Competition: Keeping an eye on the competition from time to time never hurts anyone. It also helps us to find out what users think about certain functions of certain applications similar to ours, which will allow us to correct errors and enhance the strong points of our creation.
Users: you have to investigate and know very well what users are looking for when they download our application.
Tools: It is recommended that the user have enough tools at hand that provide information about the application and, at the same time, make the experience more entertaining.
Business Model: An app that is free, but generates revenue from advertising? A version that is free, but for a limited time? Or perhaps something that costs little, but is downloaded massively? There are many ways to generate revenue. You just have to find the one that suits you best.
Design
Aesthetics: Apps that are eye-catching tend to spend more time on devices, are used for a longer period of time, are rated higher, and sell significantly more.
Emotional bond: Humans humanize pets, right? Well, they can do that with apps, too. Making a user form an emotional bond with the app, through pleasant sounds and nice aesthetics, will make them fond of the app and less likely to delete it.
User Experience: Users want speed when opening the app, efficiency when using it, and very few instructions. Using their high expectations to create the best app ever should be one of our main goals.
Code: Each operating system has different patterns and interfaces, so not all of them will react the same way to our application. We must evaluate the pros and cons of all the systems to determine which one suits us best.
Distribution
Scenarios: Before we finish perfecting our application, it is important to establish in which countries it can be used, in how many languages, and on which devices.
Monitoring: It is necessary to constantly monitor the downloads and reviews of the application, taking into account APP store optimization and Google Indexing.