Connect with your audience during this year’s tournament

[robiulhasan]

This slick and punchy video campaign centers around stopping and taking notice: a marketing metaphor for the level of empowerment and star quality that this year’s tournament promises to showcase.

Top tip: Read our Girls In Sport - Marketing and Awareness blog for tips and inspiration on crafting meaningful marketing campaigns that connect with your target audience on a more personal as well as emotional level.

As professional women’s soccer continues gaining momentum and migrating further towards the mainstream arena, an increasing number of brands are looking to leverage this year’s tournament in their marketing campaigns.

From the Barclays Women’s Super League to Lewes FC’s inspiration cell phone numbers list al #WomenInFootball video campaign, social media is already proving to be an exciting, inspirational, and thought-provoking playing field for brand marketing in the build up to the tournament.

As we touched on earlier, The Reggae Girlz (the Jamaican women’s team) have generated a tremendous buzz with their vibrant crowdfunding content and inspirational fundraisers—setting the tone for the epic marketing as well as on-pitch action that lies ahead.