The best sales copy techniques to close deals more easily.
Posted: Mon Dec 23, 2024 7:17 am
Sales copy consists of applying a series of strategies applied to writing (which can also be adapted to verbal communication ).
The technique consists of using mental triggers canada phone number format and the most appropriate cadence to lead your potential client to action, whether it be downloading a material or even closing a deal.
Copywriting is widely used in Digital Marketing . However, your sales team can learn these strategies to be more effective when selling.
How to apply copy for sales
1. Understand who your customer is
We always sell to someone. Therefore, for sales copy to bring results, it needs to be personalized for your audience . And be careful: your audience is not “everyone”. “Everyone” is a lot of people and absolutely no brand or company can communicate with everyone.
Your sales team is certainly already familiar with your customers’ profiles. Therefore, every time you communicate with them, it is important to remember what their pain points, needs and desires are.
This will make it possible to personalize communication and further emphasize the change or benefit that your company has the power to make in your customers' lives.
2. Sell as long as you tell stories
Have you heard of storytelling ? Using it, you can create a speech that tells a story that generates a connection with your business. And the greater the connection, the greater the memory and desire in the minds of customers.
In addition to numbers, storytelling allows you to create differentiators and make your products and services more striking and memorable. And this applies to both sending proposals and meetings and telephone contacts.
Some tips here: send testimonials from customers in the same segment, write an introduction that connects to your customers' pain points and needs, among others.
3. Use the right language
Still keeping an eye on your audience, it is essential that the language used by your salespeople is the same as that used by your customers.
If the client is more formal, treat them formally. If they like to chat before talking business, take the time to build a rapport with them.
Without forcing it, make small adjustments to communications so that salespeople are aligned with the customers' language.
4. Focus on customer pain points
Everyone who makes a purchase, whether it’s a pair of shoes or advanced ERP software, is trying to solve a pain point or a problem . If your potential customer doesn’t understand that what you offer can help them with that pain point, they won’t buy from you.
Guide your salespeople to take a more consultative approach, focusing on guiding this potential customer and demonstrating a real interest in helping.
The technique consists of using mental triggers canada phone number format and the most appropriate cadence to lead your potential client to action, whether it be downloading a material or even closing a deal.
Copywriting is widely used in Digital Marketing . However, your sales team can learn these strategies to be more effective when selling.
How to apply copy for sales
1. Understand who your customer is
We always sell to someone. Therefore, for sales copy to bring results, it needs to be personalized for your audience . And be careful: your audience is not “everyone”. “Everyone” is a lot of people and absolutely no brand or company can communicate with everyone.
Your sales team is certainly already familiar with your customers’ profiles. Therefore, every time you communicate with them, it is important to remember what their pain points, needs and desires are.
This will make it possible to personalize communication and further emphasize the change or benefit that your company has the power to make in your customers' lives.
2. Sell as long as you tell stories
Have you heard of storytelling ? Using it, you can create a speech that tells a story that generates a connection with your business. And the greater the connection, the greater the memory and desire in the minds of customers.
In addition to numbers, storytelling allows you to create differentiators and make your products and services more striking and memorable. And this applies to both sending proposals and meetings and telephone contacts.
Some tips here: send testimonials from customers in the same segment, write an introduction that connects to your customers' pain points and needs, among others.
3. Use the right language
Still keeping an eye on your audience, it is essential that the language used by your salespeople is the same as that used by your customers.
If the client is more formal, treat them formally. If they like to chat before talking business, take the time to build a rapport with them.
Without forcing it, make small adjustments to communications so that salespeople are aligned with the customers' language.
4. Focus on customer pain points
Everyone who makes a purchase, whether it’s a pair of shoes or advanced ERP software, is trying to solve a pain point or a problem . If your potential customer doesn’t understand that what you offer can help them with that pain point, they won’t buy from you.
Guide your salespeople to take a more consultative approach, focusing on guiding this potential customer and demonstrating a real interest in helping.