NPS on social media: digital channels tell you if your customers are satisfied
Posted: Mon Dec 23, 2024 7:28 am
Nowadays, social media has become a window to promote your brand image. For this reason, keeping a user happy is beneficial, as they share their experiences on social media and position your positive image before the public.
Having your users as promoters not only ensures good references and even free advertising through word of mouth, but also allows you to build a loyal community around your brand.
On the other hand, you have the detractors ; users who may have had a bad experience or are not happy with your product, but who, thanks to their feedback, allow you to identify the improvements you need to make and thus change their perception.
To help you better understand how to measure mexico phone number lookup free customers' satisfaction levels, today we'll explain what Net Promoter Score, better known as NPS, is.
What is NPS?
NPS refers to a loyalty and satisfaction measurement system. This system, from the traditional method, is based on a simple question that is asked to the user: “On a scale of 0 to 10, how likely are you to recommend us?”
Thanks to the quantitative result, we can know how satisfied they are, and classify them into groups of “promoters” or “detractors” of the brand.
What methods are there to obtain your customers' NPS?
Identifying your customer's level of satisfaction will allow you to focus primarily on the improvements that the brand needs to make, and as a result, you will increase recommendations to your company.
There are several ways to calculate NPS. The traditional way is through surveys via mailing, calls or face-to-face meetings. However, these traditional methods require a higher investment of time, attention, analysis and monetary resources.
Having your users as promoters not only ensures good references and even free advertising through word of mouth, but also allows you to build a loyal community around your brand.
On the other hand, you have the detractors ; users who may have had a bad experience or are not happy with your product, but who, thanks to their feedback, allow you to identify the improvements you need to make and thus change their perception.
To help you better understand how to measure mexico phone number lookup free customers' satisfaction levels, today we'll explain what Net Promoter Score, better known as NPS, is.
What is NPS?
NPS refers to a loyalty and satisfaction measurement system. This system, from the traditional method, is based on a simple question that is asked to the user: “On a scale of 0 to 10, how likely are you to recommend us?”
Thanks to the quantitative result, we can know how satisfied they are, and classify them into groups of “promoters” or “detractors” of the brand.
What methods are there to obtain your customers' NPS?
Identifying your customer's level of satisfaction will allow you to focus primarily on the improvements that the brand needs to make, and as a result, you will increase recommendations to your company.
There are several ways to calculate NPS. The traditional way is through surveys via mailing, calls or face-to-face meetings. However, these traditional methods require a higher investment of time, attention, analysis and monetary resources.