Every campaign must be carefully designed, targeted south korea cell phone number list and measured. Marketers must be experts in data analysis, using business intelligence tools to justify their strategic choices. However, despite all these efforts, the uncertain market environment increases stress and the risks of failure. Layoffs and Economic Uncertainties In a context where the economy is fluctuating, many companies are adjusting their marketing teams due to uncertainty. Layoffs are unfortunately becoming a reality for many professionals in this sector.
This instability creates a tense work environment, where team morale is affected by the fear of losing their jobs. Marketing managers must navigate this challenging climate while keeping their teams motivated.
The art of management becomes a challenge that can determine not only the performance of a campaign, but the very survival of the marketing department.
Lengthening B2B Sales Cycles Another major aspect of the challenges facing CMOs is the lengthening of sales cycles . According to recent studies, B2B sales cycles have increased by 25% this year, meaning that sales teams now have to spend an average of 27 more days to close a sale. This trend puts additional pressure on CMOs who must not only provide qualified leads, but also accompany them through an increasingly long and complex purchasing journey.
SaaS players , for example, note that buyers have become more autonomous and demanding, requiring a highly personalized approach at each stage of their decision-making process.