How are websites ranked in the "Household appliances" category?
Posted: Sat Feb 22, 2025 6:45 am
For the study, Ingate Group specialists took a sample of 2,000 queries with a total base frequency of 1,825,413. Then they selected 50 leading sites that dominate in the number of queries in the top 10 (analyzed Yandex and Google). Demand features were considered in broad semantics in 100 thousand queries to identify a global search pattern.
Features of user demand
"Household appliances" is a broad topic with a variety of queries. There are hundreds of thousands of queries here, both by categories and tags, and by specific products.
Many queries contain Latin letters or consist entirely south africa cell phone number list of them: out of 100 thousand, approximately 20 thousand are in English. Some of these queries were used in the analysis of the tops.
There was a high demand for product reviews and many queries related to product categories - about 6,000 such queries in the core per 100 thousand.
In general, the queries are as diverse as possible. A typical semantics for a hypermarket contains more than 100 thousand queries. They are constantly updated due to the entry and exit of new models from the market. The semantic core changes not only annually, but also quarterly. Therefore, a constant revision of semantics is necessary.
Features of issuance
The leaders in Yandex and Google are almost identical. The market giants have captured all the top results.
Yandex:
Google:
The example above shows that old sites and aggregators dominate the tops and are the main platforms for consumers to purchase equipment.
A wide range of products and standard internal optimization of high quality allow sites to easily reach the top.
In addition, market leaders strive to dominate in the number of pages and queries. For example, both ozon.ru and ozon.by reach the top. This is a mistake of search engines, but it speaks of the high quality of the Ozon.ru website optimization. In particular, we note the decision to display regional pages:
Features of user demand
"Household appliances" is a broad topic with a variety of queries. There are hundreds of thousands of queries here, both by categories and tags, and by specific products.
Many queries contain Latin letters or consist entirely south africa cell phone number list of them: out of 100 thousand, approximately 20 thousand are in English. Some of these queries were used in the analysis of the tops.
There was a high demand for product reviews and many queries related to product categories - about 6,000 such queries in the core per 100 thousand.
In general, the queries are as diverse as possible. A typical semantics for a hypermarket contains more than 100 thousand queries. They are constantly updated due to the entry and exit of new models from the market. The semantic core changes not only annually, but also quarterly. Therefore, a constant revision of semantics is necessary.
Features of issuance
The leaders in Yandex and Google are almost identical. The market giants have captured all the top results.
Yandex:
Google:
The example above shows that old sites and aggregators dominate the tops and are the main platforms for consumers to purchase equipment.
A wide range of products and standard internal optimization of high quality allow sites to easily reach the top.
In addition, market leaders strive to dominate in the number of pages and queries. For example, both ozon.ru and ozon.by reach the top. This is a mistake of search engines, but it speaks of the high quality of the Ozon.ru website optimization. In particular, we note the decision to display regional pages: