Use advertising platform representatives
Posted: Sat Feb 22, 2025 8:18 am
If you are connected with a sales representative of an advertising platform, such as Google Ads or Sklik, try to take advantage of this. Sales representatives can be an invaluable source of information . Try asking them what your competitors are doing, what are the current trends in your industry, how queries, clicks, CPC and other metrics are developing. Use this information when creating your budget. If you find that CPC is constantly increasing, for example, calculate how much money you will need to get enough conversions.
The 70/20/10 rule
In the previous paragraphs, we showed you how to france phone number data calculate spending and performance for campaigns that you've already launched. But what if you need a budget estimate for a completely new advertising platform or a line of business that you've never had any experience with? Since you don't have any historical data, you need some kind of rule for budget allocation.
The general recommendation for budget allocation is as follows:
Invest 70 percent of your advertising budget in campaigns that you have tested and know work. Invest 20 percent of your budget in advertising activities that you have not tested but have a high probability of working. Invest the last 10 percent in experimental activities that you are not sure how they will work.
Your budget allocation may not exactly match these percentages, but you should at least roughly follow this distribution. The majority of your budget should go to proven activities that pay off. You should invest the majority of your remaining budget in activities that are untested but can be considered a safe bet, with the remaining amount invested in experimental activities.
The 70/20/10 rule
In the previous paragraphs, we showed you how to france phone number data calculate spending and performance for campaigns that you've already launched. But what if you need a budget estimate for a completely new advertising platform or a line of business that you've never had any experience with? Since you don't have any historical data, you need some kind of rule for budget allocation.
The general recommendation for budget allocation is as follows:
Invest 70 percent of your advertising budget in campaigns that you have tested and know work. Invest 20 percent of your budget in advertising activities that you have not tested but have a high probability of working. Invest the last 10 percent in experimental activities that you are not sure how they will work.
Your budget allocation may not exactly match these percentages, but you should at least roughly follow this distribution. The majority of your budget should go to proven activities that pay off. You should invest the majority of your remaining budget in activities that are untested but can be considered a safe bet, with the remaining amount invested in experimental activities.