Web design. Medical and forensic expert
Posted: Sat Feb 22, 2025 8:46 am
Web design and online marketing for the Instituto Médico Legal y Forense.
The Instituto Médico Legal y Forense is a centre dedicated to medical expert services in different clinical and medical aspects, as well as legal and forensic medicine in all its aspects.
The Instituto Médico Legal y Forense website is a corporate website that serves as a presentation of the company and its director, Dr. JL Rodríguez Mayorga, while also offering a presentation of its services and work methodology.
At the web design level, the challenge was to offer an elegant, sober and trustworthy image, being aware that the graphic material was going to be limited due to the idiosyncrasy of the sector. The entire web design was created based on the colour and the royal structure of the company logo, so a web design of straight lines was sought that provides forcefulness to the web design and recalls the pantheon and Trajan's columns.
At the online marketing level, we have ruled out social media marketing to focus mainly on the SEO web positioning of the website for keywords such as forensic expert.
Increase sales possibilities. Although the newsletter is a communication tool, it also increases the probability of sales due to the direct contact with the user. Sending a newsletter is not synonymous with generating or achieving a sale. It is lebanon telegram data necessary to know how to identify and be clear about the needs and problems of our target audience, as well as their tastes and preferences in order to offer them the information they want to receive at the right time. To do this, it is advisable to previously define the buyer persona we are targeting, as well as create a map of the customer journey . In this way, we will be able to know who our ideal client is and we will be able to identify what phase they are in.
Newsletters are a good tool for building loyalty, so it is important to “take care” of the user/customer depending on the phase of the purchasing cycle they are in .
Attract traffic to the website . Through this tool we can direct traffic to our website or blog. It is important to define the objective and strategy that is pursued with its delivery.
Generates branding . The newsletter helps to keep the relationship with customers alive and helps to create a positive brand image.
It allows for personalization and segmentation . In recent years, personalization and segmentation have become a key to success in digital marketing . Users are increasingly exposed to more advertising and are therefore increasingly selective, critical and demanding, and are not willing to give up their personal data for advertising purposes. Personalization is the key to ensure that users do not feel that advertising is an act of intrusion. We must focus our marketing efforts on creating long-lasting and permissive two-way relationships. Therefore, it is not enough to send the same newsletter to all users; we must segment which phase of the purchasing cycle each user is in, their tastes and interests, and from here create different lists/segments to offer them content based on their needs.
The Instituto Médico Legal y Forense is a centre dedicated to medical expert services in different clinical and medical aspects, as well as legal and forensic medicine in all its aspects.
The Instituto Médico Legal y Forense website is a corporate website that serves as a presentation of the company and its director, Dr. JL Rodríguez Mayorga, while also offering a presentation of its services and work methodology.
At the web design level, the challenge was to offer an elegant, sober and trustworthy image, being aware that the graphic material was going to be limited due to the idiosyncrasy of the sector. The entire web design was created based on the colour and the royal structure of the company logo, so a web design of straight lines was sought that provides forcefulness to the web design and recalls the pantheon and Trajan's columns.
At the online marketing level, we have ruled out social media marketing to focus mainly on the SEO web positioning of the website for keywords such as forensic expert.
Increase sales possibilities. Although the newsletter is a communication tool, it also increases the probability of sales due to the direct contact with the user. Sending a newsletter is not synonymous with generating or achieving a sale. It is lebanon telegram data necessary to know how to identify and be clear about the needs and problems of our target audience, as well as their tastes and preferences in order to offer them the information they want to receive at the right time. To do this, it is advisable to previously define the buyer persona we are targeting, as well as create a map of the customer journey . In this way, we will be able to know who our ideal client is and we will be able to identify what phase they are in.
Newsletters are a good tool for building loyalty, so it is important to “take care” of the user/customer depending on the phase of the purchasing cycle they are in .
Attract traffic to the website . Through this tool we can direct traffic to our website or blog. It is important to define the objective and strategy that is pursued with its delivery.
Generates branding . The newsletter helps to keep the relationship with customers alive and helps to create a positive brand image.
It allows for personalization and segmentation . In recent years, personalization and segmentation have become a key to success in digital marketing . Users are increasingly exposed to more advertising and are therefore increasingly selective, critical and demanding, and are not willing to give up their personal data for advertising purposes. Personalization is the key to ensure that users do not feel that advertising is an act of intrusion. We must focus our marketing efforts on creating long-lasting and permissive two-way relationships. Therefore, it is not enough to send the same newsletter to all users; we must segment which phase of the purchasing cycle each user is in, their tastes and interests, and from here create different lists/segments to offer them content based on their needs.