Google Disavow: disavow incoming links
Posted: Sat Feb 22, 2025 9:40 am
SEOWe talk aboutSEO on Google
As we have been saying for months, if not years, we are moving towards a much more natural SEO, where practices such as "magically" getting hundreds of incoming links that made you skyrocket on Google are over. Now it is not only recommended to make an effort to get quality links, but also to audit which links are coming in, and eliminate those that do not interest us.
Remove toxic links
Any link that comes from a website with a bad reputation, due to some bad practice (such as generating thousands of links, duplicate content...), or that may have been infected, can be considered toxic.
Identify harmful links
Common sense will tell us which types of links will be unedifying for our website's SEO . So a look at the inbound links section of Google Search Console should be enough to identify them. If we are still not sure or have such a large volume uk telegram data that we need some automation, SEO tools such as SemRush or Metriscspot, among others, offer backlink audits, where they will mark those that are potentially toxic.
Tell Google which links you don't authorize
Once you have the list clear, you must go to Google's Disavow tool and upload a txt file with the links you want to disavow. There is also the possibility of disabling entire domains. If you want more information, Google details it here.
Content optimization for SEO
Next, it is important to review the main pages of the website and check that the content, both in structure and content of the texts, is correct. It is very important that the keyword is present in the title, several times in the text of the page, in the subtitles, in the ALT of the images, and in the first paragraph of the text. Be careful not to take this too seriously and do what we know as over-optimization of content. Write naturally and do not generate a keyword density greater than 1% of the text.
Images prepared for SEO
At this point, Google will value the loading speed of the website for SEO purposes, at a structural level. To achieve this, it is essential that the images have the minimum size possible to provide the image quality we need. And for the SEO of the image itself, it is very important to assign the image attribute ALT (with the desired keyword), and if possible, that the name of the file we upload to the website is semantically relevant (our-keyword.jpg).
As we have been saying for months, if not years, we are moving towards a much more natural SEO, where practices such as "magically" getting hundreds of incoming links that made you skyrocket on Google are over. Now it is not only recommended to make an effort to get quality links, but also to audit which links are coming in, and eliminate those that do not interest us.
Remove toxic links
Any link that comes from a website with a bad reputation, due to some bad practice (such as generating thousands of links, duplicate content...), or that may have been infected, can be considered toxic.
Identify harmful links
Common sense will tell us which types of links will be unedifying for our website's SEO . So a look at the inbound links section of Google Search Console should be enough to identify them. If we are still not sure or have such a large volume uk telegram data that we need some automation, SEO tools such as SemRush or Metriscspot, among others, offer backlink audits, where they will mark those that are potentially toxic.
Tell Google which links you don't authorize
Once you have the list clear, you must go to Google's Disavow tool and upload a txt file with the links you want to disavow. There is also the possibility of disabling entire domains. If you want more information, Google details it here.
Content optimization for SEO
Next, it is important to review the main pages of the website and check that the content, both in structure and content of the texts, is correct. It is very important that the keyword is present in the title, several times in the text of the page, in the subtitles, in the ALT of the images, and in the first paragraph of the text. Be careful not to take this too seriously and do what we know as over-optimization of content. Write naturally and do not generate a keyword density greater than 1% of the text.
Images prepared for SEO
At this point, Google will value the loading speed of the website for SEO purposes, at a structural level. To achieve this, it is essential that the images have the minimum size possible to provide the image quality we need. And for the SEO of the image itself, it is very important to assign the image attribute ALT (with the desired keyword), and if possible, that the name of the file we upload to the website is semantically relevant (our-keyword.jpg).