Why define a target audience?

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Defining your target audience is essential for mapping and directing the best strategies, campaigns and marketing actions. This way, you can reach the right person at the right time, impacting the audience that will really make a difference to your business.

Advantages of defining a target audience:

· Creation of much more efficient campaigns;
· Increased sales;
· More assertive communication with customers;
· Identification and use of the best opportunities;
· Development of smarter strategies;
· Differentiation from competitors;
· Creation of unique and relevant positions;
· Improvement of the offer of products and services.

Difference between target audience and persona
The concepts of target audience and tunisia mobile database are still often confused by people, although they are quite distinct.

The target audience consists of the average behavior of certain segments of the market and society, based on market research.

On the other hand, the persona is the semi-fictional representation of the perfect customer, built in a humanized and personalized way for the business, creating a character that faithfully represents the behavior of these consumers.

Therefore, while the definition of target audience is concerned with the general characteristics of the client, the definition of persona seeks to understand their problems, doubts and objectives in a little more depth.

Each one plays a different role within digital marketing. That is why both tools can be used simultaneously.