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Example of an Events Listing in a Google Search

Posted: Sun Apr 20, 2025 4:16 am
by suchona.kani.z
Schema markup is not displayed on the front end of the website. Instead, event details, such as date and time, location, and ticket information, are added to the site's source code, so search engines can include the event in relevant searches.

This improves SEO and gives people a better chance of finding your event. As a result, you can attract a more targeted audience that is interested in what your event has to offer.

Once you add schema markup, your event listing can appear in Google event listings, rich snippets , and greece telemarketing data knowledge panels , which appear above regular search results. These elements make your events more visible, potentially increasing click-through rates to your event page.

With that said, let’s see how to add event schema in WordPress. Here are the steps we will cover:

How to Add Event Schema in WordPress
How to Test Your Event Schema in WordPress
Bonus: Adding Schema Markup for Local SEO
How to Add Event Schema in WordPress
The easiest way to add event schema markup in WordPress is to use All in One SEO (AIOSEO) . It is the best WordPress SEO plugin on the market and supports a growing number of schema types to help search engines better understand your content.

First, you need to install and activate the AIOSEO plugin on your site. If you need help, follow our tutorial on how to install a WordPress plugin .

Note: You need the AIOSEO Pro version , which includes the schema generator and other SEO features like sitemaps and redirect manager. There is also a free version of AIOSEO that you can try.