Web design for better conversion rates

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Conversion optimization is much more than just a buzzword in online marketing – it's an essential process that turns website visitors into real customers. Are you looking for practical, actionable strategies to increase your conversion rates? In this article, you'll learn how to increase your conversion rates through strategic web design and receive concrete recommendations for effective website design and sales processes. Using best practices and practical examples – such as attractive landing page design, optimized calls to action, or targeted A/B testing – I'll show you how to convert more visitors into loyal customers.

Basics of Conversion Optimization
What is conversion optimization?
Conversion optimization encompasses all measures aimed at increasing the proportion of peru phone number data website visitors who complete a specific action—be it a purchase, registration, or download. The goal is to better utilize existing traffic by simplifying the user journey, removing barriers, and converting visitors into active customers. By targeting existing visitors and improving their user experience, companies can significantly increase their conversion rate without requiring additional website traffic.

How do I calculate the conversion rate?
You calculate the conversion rate by dividing the number of conversions (e.g. purchases, registrations or downloads) by the total number of website visitors and multiplying the result by 100.

Example: If 50 out of 1,000 visitors take an action, the conversion rate is 5%.

Typical conversion rates by industry
Studies show that average conversion rates vary greatly depending on the industry. Average conversion rates in e-commerce often range between 2% and 4%, which serves as a valuable benchmark for defining optimization goals.

Industry-specific conversion rates
According to a 2024 study by Invespcro, the average across several niches is 2.35%. This means that if your website has a conversion rate of 2-3%, you're generally doing well. Top websites, on the other hand, have a conversion rate of 11% or more.

A conversion rate of 2-3% is acceptable when you're just starting out. However, if you want to compete in the top league and join the top 10% of websites achieving a conversion rate of 11% or more, you'll need to develop and implement a targeted conversion rate optimization (CRO) strategy to achieve this goal.