E-commerce development: All hopes are on Q4

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Q4 is expected to salvage the revenue many companies have lost in the other quarters. And the opportunities are there. The BFCM is particularly worthwhile for companies in the electronics industry: 34.7% of Germans buy electronics on albania phone number data these days, 15.7% buy fashion and accessories, and gaming accounts for the third-largest product group at 13.7%. (Source: Statista)

What Germans buy on Black Friday
Two-thirds of all Black Friday and Cyber ​​Monday sales occur via mobile devices. (Source: ecommerce magazine) This is especially important to consider when planning discount campaigns.

Revenue distribution mobile vs. desktop
These should primarily reach people on mobile devices and be as easy to use as possible on smartphones. It's also interesting to look at the channels with the highest conversion rates.

BFCM channels by conversion rate
Here, email (CR = 4.1%) is far ahead of social media (CR = 1.9%). (Source: Shopify) This isn't to say that social media marketing doesn't make sense in Q4; quite the opposite. Conversion rates on social channels increase dramatically on marketing days like Black Friday. But if you add a second development and consider the simultaneous increase in CPM, your ideal tactic should look something like this: Use social ads in advance of the promotional days to generate email leads. Then, on the promotional days, you target these leads via email at low cost and with high conversion rates. This significantly increases your profitability. You can then use the increased budget available to you to generate new customers on social media.