What use is the number of ads to me?
Posted: Sun Apr 20, 2025 6:55 am
In the Ads overview, compare the number of ads ( Relative number of ads per month ) with the ad costs next to it ( Estimated relative spend per month ).
The ratio of the number of ads to the cost provides valuable information:
If the number and costs have suddenly increased or pakistan cell phone number list decreased in parallel, your competitor has reduced or expanded its SEA efforts. A reduction could indicate a greater focus on SEO, or the competitor has drastically revised its SEA strategy.
If the number is high but the cost is low, your competitor is probably using long-tail keywords.
If the number is low but the cost is high, your competitor is probably using money keywords.
How do I improve my ad copy?
Writing good ad copy isn't easy. It determines whether, how often, and in which position Google displays your ad, and how many people find it compelling enough to click on it.
Since you share a target audience and range of offers with your competitors, their ads are a perfect place to get inspiration for good and even bad ad copy.
You can analyze ad copy and its success in two places.
First, enter the domain of your competitor you want to analyze and click Go . The data will then be loaded specifically for that domain.
The ratio of the number of ads to the cost provides valuable information:
If the number and costs have suddenly increased or pakistan cell phone number list decreased in parallel, your competitor has reduced or expanded its SEA efforts. A reduction could indicate a greater focus on SEO, or the competitor has drastically revised its SEA strategy.
If the number is high but the cost is low, your competitor is probably using long-tail keywords.
If the number is low but the cost is high, your competitor is probably using money keywords.
How do I improve my ad copy?
Writing good ad copy isn't easy. It determines whether, how often, and in which position Google displays your ad, and how many people find it compelling enough to click on it.
Since you share a target audience and range of offers with your competitors, their ads are a perfect place to get inspiration for good and even bad ad copy.
You can analyze ad copy and its success in two places.
First, enter the domain of your competitor you want to analyze and click Go . The data will then be loaded specifically for that domain.