Advertising on marketplaces
Posted: Sun Apr 20, 2025 6:55 am
Millions of consumers visit marketplaces every day in search of goods. Advertising allows you to make a specific product more visible. In order to advertise your product range on these platforms, you can choose one or more of the following promotion options:
search engine promotion. This is an internal system, using the capabilities of which, the seller can influence the positions of the product card, get into the group "Recommended products.
advertising inside other people's cards. On such a page, you can bc data find a block of sponsored products containing offers from competitors;
banner advertising. Each marketplace organizes such promotion differently, but in general it allows you to place advertising banners on the main page, in categories and other sections. Payment is usually calculated based on the number of impressions.
Raising cards in individual categories. This method helps to bring the product to the top of the category, which is especially important for cards that could not get to the first page organically.
Before choosing any of the listed paid promotion options, it is recommended to optimize the product card, as this will increase the CTR of the advertisement.
search engine promotion. This is an internal system, using the capabilities of which, the seller can influence the positions of the product card, get into the group "Recommended products.
advertising inside other people's cards. On such a page, you can bc data find a block of sponsored products containing offers from competitors;
banner advertising. Each marketplace organizes such promotion differently, but in general it allows you to place advertising banners on the main page, in categories and other sections. Payment is usually calculated based on the number of impressions.
Raising cards in individual categories. This method helps to bring the product to the top of the category, which is especially important for cards that could not get to the first page organically.
Before choosing any of the listed paid promotion options, it is recommended to optimize the product card, as this will increase the CTR of the advertisement.