Optimizing Shopping Campaigns on Google Shopping
Posted: Sun Apr 20, 2025 6:56 am
There are several useful tips that will help improve your advertising campaign:
Optimize your product feed . Don't ignore additional attributes if they can be used. Also, be sure to check for errors in Merchant Center. They often appear after uploading a file, so take the time to correct the shortcomings. Common errors: insufficient product image size, incorrect price format, etc.
Turn on Google reviews . Sometimes when viewing ads you can see linkedin data customer reviews. They have been found to increase click-through rates by up to 10%.
Enable product ratings . Searches show ads with stars. In the case of shopping campaigns, you can also enable ratings and thus attract more attention to your offer.
Add a discounted price . This feature is available in the Merchant Center settings. However, the extension is not available to everyone.
Update negative keywords . Regularly work with unnecessary queries. The more negative keywords you have in your list, the fewer useless clicks you will get.
Target a similar audience . This optimization method will help you increase your traffic.
Remove impressions from unnecessary devices . Analyze the results of the shopping campaign and see where the traffic is of the lowest quality. Feel free to remove impressions on these devices.
Optimization is needed in almost any advertising tool. It allows you to increase the effectiveness of the campaign and at the same time distribute the budget wisely.
Optimize your product feed . Don't ignore additional attributes if they can be used. Also, be sure to check for errors in Merchant Center. They often appear after uploading a file, so take the time to correct the shortcomings. Common errors: insufficient product image size, incorrect price format, etc.
Turn on Google reviews . Sometimes when viewing ads you can see linkedin data customer reviews. They have been found to increase click-through rates by up to 10%.
Enable product ratings . Searches show ads with stars. In the case of shopping campaigns, you can also enable ratings and thus attract more attention to your offer.
Add a discounted price . This feature is available in the Merchant Center settings. However, the extension is not available to everyone.
Update negative keywords . Regularly work with unnecessary queries. The more negative keywords you have in your list, the fewer useless clicks you will get.
Target a similar audience . This optimization method will help you increase your traffic.
Remove impressions from unnecessary devices . Analyze the results of the shopping campaign and see where the traffic is of the lowest quality. Feel free to remove impressions on these devices.
Optimization is needed in almost any advertising tool. It allows you to increase the effectiveness of the campaign and at the same time distribute the budget wisely.