Estimated Relative Expenditure” mean?
Posted: Sun Apr 20, 2025 7:04 am
You won't receive any specific spending figures in euros. However, we assume that you know your company's Google Ads budget. Based on this knowledge, you can use the graph to determine which of your competitors are spending more or less money than you.
What exactly does “
For those who want to know exactly:
Since we don't read Google Ads accounts, but rather get the jordan cell phone number list ads from search results, we compare the ads of your competitors specified in the project with yours. Based on the ads found in the search results, we can estimate how much ad spending is expected in a given month.
For the calculation, we consider the number of ads found, the search volume of the keywords and their CPC (cost of a click on the ad).
In other words, the more people enter a search term (high search volume), the more often an ad will be clicked. The search term's CPC determines how much a click on an ad costs. Based on this, we calculate the estimated cost for each keyword for which we found ads from you and your competitors.
What exactly does “
For those who want to know exactly:
Since we don't read Google Ads accounts, but rather get the jordan cell phone number list ads from search results, we compare the ads of your competitors specified in the project with yours. Based on the ads found in the search results, we can estimate how much ad spending is expected in a given month.
For the calculation, we consider the number of ads found, the search volume of the keywords and their CPC (cost of a click on the ad).
In other words, the more people enter a search term (high search volume), the more often an ad will be clicked. The search term's CPC determines how much a click on an ad costs. Based on this, we calculate the estimated cost for each keyword for which we found ads from you and your competitors.