What is the B2A Protocol?

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“How do I sell my business to investors and other entrepreneurs?”

To answer this question we have often talked about some of the tools that allow the parent company to acquire new affiliates, such as portals and websites , industry magazines or franchising fairs .

Today, however, I want to introduce a new strategy that Reting has designed to attract potential franchisees, namely the B2A Protocol .

Let's see together what it's all about.

What is the B2A Protocol?


The B2A (Business to Affiliate) Protocol is a marketing tool student data that Reting has created to be able to communicate directly with the affiliate.

We realized that to find franchisees it was not enough to implement the two main marketing models, B2B (Business to Business) and B2C (Business to Consumer), as they were too limited…

But more specific communication was needed for the franchising sector.