Developing a Brand Identity

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Creating a strong Brand Identity is the first strategy that the parent company must take into consideration, so as to attract numerous customers and be distinctive on the market.

The parent company, therefore, must acquire national advertising spaces; an example could be television, in order to obtain such high visibility that it is recognized by everyone, which also the franchisees can enjoy.

Create marketing tools
The parent company must create graphics, layouts or other tools so engineer data that they can be used to promote the services or products that the network offers.

In turn, the affiliate will be able to use these tools by modifying only the details of his point of sale, such as address, contacts.

Do online marketing activities
Online marketing refers to paid and non-paid advertising campaigns on social networks, Google or other online portals.

Generally, it is the parent company that takes care of this, since entrusting activities of this kind to affiliates or their employees, with the risk that the latter are not experts in the sector, would mean not producing optimization, but only causing damage to the business.