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This year alone retailers expect the holiday shoppings return rate is projected to be higher than usual. For savvy ecommerce players returns can ultimately represent an opportunity to reinforce customer loyalty optimize operations and innovate for the future. Perhaps the most significant challenge however is customer experience. The pymnts intelligence report global digital shopping index: smb edition commissioned by visa acceptance solutions found that merchants who expect an increase in revenue are likelier to offer online returns than those that anticipate no revenue change.

Overcomplicating the returns process can lead to customer argentina cell phone number list frustration and damage brand reputation while getting it right with a positive returns experience can help increase the likelihood of consumers shopping with a retailer again. But executing a seamless returns process is no small feat especially during a post-holiday period characterized by record-breaking volumes. Read more: of us online merchants want one-click checkout solutions building customer loyalty through returns a frictionless returns process has become as critical to customer retention as fast shipping.

Increasingly this positions the holiday returns season as not merely a logistical hurdle but a litmus test for a retailers ability to deliver on its brand promise. Consumers shopping directly from retailers are disproportionately likely to factor in how easy and convenient a given merchants return and refund procedures are when shopping from a retailers website or app according to the pymnts intelligence and adobe collaboration the online features driving consumers to shop with brands retailers or marketplaces.