Network Marketing Trends in Germany

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Network marketing is a legitimate business model in Germany that has been developing dynamically for several decades. The active growth of MLM companies in the country is now largely due to the digitalization of the industry. Despite the fact that personal meetings are still a common way of selling, Germans are increasingly buying MLM products through various online channels and social networks.

According to Data Reportal, 72.6 million Germans actively use social networks, which allows MLM businesses in Germany to find clients and partners much faster.

According to the BDD report, there are already more than 909,000 people line data working in network marketing in Germany, and this figure is expected to grow to 998,500 by the end of 2027. 48% of Germans join MLM companies to increase their income, while another 43% do so because of their interest in the product.

German consumers are distinguished by their high demands on product quality. Therefore, for the successful development of an MLM company in Germany, it is extremely important that your products are certified and meet high quality standards.

Among the most popular niches in the German online market are: household goods, which are sold by more than 11% of the country's MLM companies, food products - 11%, cosmetics and personal hygiene - 10%, health - 8%.

Another feature is the popularity of environmentally friendly and organic products. Germans value companies that adhere to the principles of sustainable development and environmental responsibility. Therefore, chain companies offering organic products have a great competitive advantage in the German market.